1 board tagged sport:

• $275

  total ad spend in millions

  http://www.businessweek.com/investor/content/jan2008/pi20080128_435071.htm

• $800

  average ticket price

  http://www.businessweek.com/investor/content/jan2008/pi20080128_435071.htm

• $78,000

  each player on winning team takes home

  http://www.businessweek.com/investor/content/jan2008/pi20080128_435071.htm

• $40,000

  each losing player's take home

  http://www.businessweek.com/investor/content/jan2008/pi20080128_435071.htm

• $2.2

  billions in HDTV purchases for XLII

  http://www.businessweek.com/investor/content/jan2008/pi20080128_435071.htm

• $2.7

  cost of 30 second ad in millions

  http://www.businessweek.com/investor/content/jan2008/pi20080128_435071.htm